The stories behind the objects.

My first big “oh, so this is what it means to make a toy real” moment — part design story, part R&D spiral, part production bootcamp.

A long-form R&D effort focused on helping build a workable sofubi production method in Vietnam through testing, mold development, material research, and real project deadlines.

A broader body of work across injection molding support, QA, packaging, MVP product testing, vendor research, and process improvements aimed at making production more reliable and scalable.

A series of Product Photography and retouch I did in 2024 (Lightroom, Photoshop, Canon 70D)

A short branded-content film about homesickness, quiet care, and how an ordinary meal can carry the feeling of home.

A one-minute 2D motion piece interpreting Yoko Ono’s Smoke Piece through intimacy, secrecy, and the strange moment when something hidden becomes emotionally visible.

A branding identity redesign for my high school's student photography and graphic club.